Shipping is the last, and probably one of the most important steps, in customer satisfaction. Today, a customers experience defines how they perceive brands, products or services. With the viral expansion of e-commerce, more small businesses now have access to the market. However, more possibilities means more competition. To succeed in this dynamic and fast-paced market, you don’t just have to meet expectations, but exceed them. Good products and quality service will always remain key components of a successful business, but a polished shipping strategy can go a long way. Every day, the world is changing, and it is crucial to notice and adapt to new trends. Here are a few key small business shipping trends that can act as a direction for many small businesses in 2020 and beyond.